Monday, March 5, 2012

Hey readers! (Are there any?) Today I just wanted to give you a quick look at something that has come up in a number of my media classes. It is called the Long Tail. Some of you have probably heard of it, but I'm sure many people out there haven't. The Long Tail is basically the idea that for digital media, the large amount of less popular content being sold outweighs the popular blockbuster material in revenue. I found this video which can explain exactly what it is and how it works, but I think it is something that is really interesting to consider when using sites the offer digital sales. Enjoy!



-Woey

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